Ad Analysis

Imagine your little girl. She is more effected by the world than thought. She sees every beauty ad with unrealistic looking models. She sees quick fix pill commercials for pills that claim to do anything from helping people lose weight to smoothening skin. She also sees movie and television stars with perfect bodies. This environment is hardly a healthy one for a little girl to be faced with. Fortunately Dove and its organization, The Dove Self-Esteem Fund has a solution.
Their ad, Onslaught, by The Dove Self-Esteem Fund, is effective because it makes parents realize that their daughter may have a self-esteem issue and what is causing it. The ad also gives a valuable solution for the now worried parents. Their solution is convenient and logical. Also, because Dove is a reliable company, and seems like it cares about little girls' self esteems, parents are more willing to listen to what the ad has to say.
The ad starts out by showing a close up of a really cute little girl and is playing music that builds up. When the music speeds up it shows clips of beauty ads, beautiful girls on music videos, and women trying to be more beautiful. In the end the commercial cuts back to the girl has in writing: “talk to your daughter before the beauty industry does. Find out more at campaignforrealbeauty.com.”
Although the ad was effective, it was not perfect. The beauty industry shots overpowered the shots of the little girl, and almost had you forget about her. It also would have been more effective if there were some shots of the effects on the little girl herself.
Despite this the ad was still effective because it tapped into some emotions like the feeling of hopelessness for her daughter. This feeling can also translate into fear and stress. These feelings will make the parents want to find a solution to the problem that the ad is saying could develop. The ad brought up those feelings so that when the watcher reaches the end of the clip he will feel more worried about how his daughter's self esteem will be effected by the beauty world. Seeing that Dove wants to help will make it more easy for a parent to check out The Dove Self-Esteem Fund.
The ad also makes perfectly good sense. Beauty ad campaigns lower women's self esteems so it must also do the same for little girls. No parents want their daughters to have self esteem issues, so Dove offers an easy explanation to visit the website. The explanation is convenient because it is free and one can go to it anytime. Logically, this is a good solution for any busy parent.
Knowing that Dove is a nice, well known beauty company can put a lot of trust in the parent of a daughter. Dove knows about healthy beauty products and rarely uses unrealistically perfect models for their ad campaigns. The company shows that they care about how people feel about themselves which makes Dove seem like they really want to help the parents of girls with low self esteems. Dove also offers a way to help by giving a website to visit.
If you have a daughter and you are worried that she will be effected by the beauty industry, then go to Dove's website: campaignforrealbeauty.com. The commercial was effective because they established a sense of hopelessness but it offered a solution the problem of your daughter's potential self esteem problem. Dove is also a reliable company that is also trustworthy. Visit the website to find tips on helping your daughter.